No, those guys think that everyone else will use their OMGWTFBBQ ideas and develop their game, and host it, and support it, and manage it, and...
There's a much smaller market that is serious, but dipping their toes into the indie market. Those guys don't have \\$5K to throw around.
But, that's okay. Someone else will fill the void.
Yes, this is for the serious developer at 5K. Also, the tools look awesome, and reportedly they are, but the people that have purchased the engine report that the wiki is hundreds and hundreds of pages, and you're not going to make much progress with the engine unless you study and understand the wiki, at the very least, PLUS learn the proprietary scripting language.
Big World Technology is a good alternative, with a 300 dollar license.
The problem with BWT for some people is there is no reference to work from, so you have to script all your own game logic from scratch.
However, I feel confident that eventually someone will release a reference, similar to the Torque MMOkit, for BWT, and that will make it much easier for indie dev teams to dip their toes in the water, so to speak.