Hello, I'm from Dropout Games, an indie studio from India. We'd like help of fellow developers in relation to different approaches we should take at this stage of development. We just finished working on our first game with some minor things left. The trailer should be ready as well in a few days. I'd like to know how I should approach with the release of the game from here on.
There's alot of information about the press sites and different places indies can approach to get some news about their games but there's not alot of mention on how they should do it, what steps should they takes,etc
I'd like to pose a few questions that might help us and other rookie developers tackling this big issue. We would love other developer's opinion on the topic.
1) What are the best times to approach press prior to the release of one's game?
2) Now that my game and the promotion materials (trailers, screenies, etc) are ready, what should be my timeline from here on for the release?
3)The VERY FIRST email we send to a website is what determines the fate of the game for on website. What should be the contents of that email? Should be a direct mention of the game, some details and a press release link? Or should the developer first have a word with the journalists and then send the details?
4 )If one should talk to the journalist first, then what should the email be like?
If other have similar questions it'd be great to see those in the comments and It'd be great if you guys can share your press related experiences or provide some advice on how to approach the press.